Kofola is Czech Republic and Slovakia’s number one selling soft drink. The difference between Kofola and other soft drinks is its really sweet foam. Our task was to bring attention to the foam, as well as create a reward for all Kofola lovers at the point of sale. But… Keychains, tattoos, stickers, fake mustaches, sombreros… hasn’t there been enough? This type of promotion stopped working years ago. Challenging these classic marketing gags, we wanted to offer people some.
Foam Eaters
Awards
Member Club Gold Award
Promotions & New Media
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
Kofola
Agency:
Art Director:
Christophe Wechsler
Richard Svárovský
Copywriter:
Kateřina Kubová
Ondřej Zvolský
Pavel Pribyl
Creative Director:
David Suda
Designer:
Radek Pleha
Martin Gluvňa
Illustrator:
Jan Vajda
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