Gold is a popular gift at Christmas time. What many people do not (want to) know: where it comes from. It is often produced with Child labour in Burkina Faso. To raise awareness of the origin of the gold, banners advertising free gold appeared on websites. In order to recieve the gold, the user had to watch a film about the origins of the gold. It was not possible to skip the film. Most people chose to support our client EvB, hardly anybody went for the free gold.
Free Gold
Awards
Nomination
Interactive & Mobile
Online Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Agency:
Art Director:
Nadine Mojado
Copywriter:
Res Matthys
Max Benrath
David Elmiger
Creative Director:
Pascal Deville
Samuel Textor
Designer:
Alain Aebersold
Programmer:
Erwan Eydt
Strategic Planner:
Michael Benz
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