IKEA PS is a 34 piece designer collection. How to tell everyone about the collection with zero media and production budget? Because the target is interested in design and loves Instagram, the agency used Instagram basic tagging feature build a ‘website’ inside the app. This little hack provided a great way to explore the collection and became big news in the design media. With zero media and production budget core of PS.
IKEA PS 2014
Awards
Gold Award
Promotions & New Media
New Use of Media
Nomination
Integration & Innovation
Best Use of Technology
Nomination
Interactive & Mobile
Online Advertising
Details
Categories:
Country:
Year:
Credits
Client:
IKEA
Agency:
Account Director:
Natalya Ametova
Art Director:
Maxim Demkin
Timur Abdyusheev
Copywriter:
Dmitry Moiseev
Creative Director:
Nikolai Fabrika
Roman Firainer
Yaroslav Orlov
Digital Strategic Planner:
Matthew Choudnovski
Senior Account Manager:
Vera Ulitenko
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