Website Run4tiger.com allows runners to compare their achievements with those of an endangered Amur tiger living in Russia’s Far East. The agency had a wild Amur tiger tagged with a GPS tracking device so that everyone can track its movements in real time. The tiger covers about 10 kilometres a day on average. Anyone with their running app on their smartphone can take part in the challenge by registering online.
WWF Tiger Challenge
Awards
Nomination
Interactive & Mobile
Online Advertising
Details
Categories:
Country:
Year:
Credits
Client:
WWF Russia
Agency:
Agency Producer:
Victor Kozlov
Art Director:
Sergey Andronov
Copywriter:
Ksenia Apresyan
Creative Director:
Vlad Sitnikov
Designer:
Anna Komarova
Illustrator:
Katya Semenova
PR Manager:
Alyona Timchenko
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