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Fry January

Austrians enjoy drinking … a lot. That’s why many go dry in January! KFC tapped into this trend and turned Dry January into Fry January – a campaign that motivated even more to stay sober.rnUnder the theme “Crispy, not tipsy”, KFC transformed DigiLights as breathalyzers. Anyone who blew 0.0‰ got KFC vouchers – directly from the DigiLight.rnAnd the best part? The campaign generated huge buzz – even without any booze. rnrnrn

Awards

Bronze Award Print & Outdoor Digital Screens

Details

Categories:

Country:

Year:

Credits

Client:

KFC

Agency:

Demner, Merlicek & Bergmann / DMB. / Vienna

More Digital Screens Works

  • Silver Award Print & Outdoor Digital Screens
    REMOVE THIS AD

    REMOVE THIS AD

    N2 Creative OyAAMU Suomen Lasten SyöpäsäätiöInteractive Inuits Oy

  • Gold Award Print & Outdoor Digital Screens
    A British Original

    A British Original

    MG OMDUncommon Creative Studio / London

  • Bronze Award Integrated & Innovation Best Use of Technology
    Bronze Award Print & Outdoor Print & Outdoor for non-profit / public service / NGO
    Shortlist Print & Outdoor Digital Screens
    Making The Missing Unmissable

    Making The Missing Unmissable

    Untold Studios / LondonHouse 337 / LondonD-ID / Wilmington

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