A campaign that was removed from the streets by one donation at a time. At the center of it was an image of 8-year-old Ella’s cancer cell, which consisted of 5184 small pieces of the same size.rnWe utilised the dynamic capabilities of digital outdoor advertising. With each donation, the number of pieces corresponding to the amount of the donation was removed from the image shown in DOOH, which the donor could witness in real time!rnDonations were made with the QR code.
REMOVE THIS AD
Awards
Silver Award
Print & Outdoor
Digital Screens
Details
Categories:
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Credits
Client:
AAMU Foundation
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More Digital Screens Works
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Bronze Award Print & Outdoor Digital Screens
Fry January
Demner, Merlicek & Bergmann / DMB. / Vienna
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Gold Award Print & Outdoor Digital Screens
A British Original
MG OMDUncommon Creative Studio / London
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Bronze Award Integrated & Innovation Best Use of TechnologyBronze Award Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Digital Screens
Making The Missing Unmissable
Untold Studios / LondonHouse 337 / LondonD-ID / Wilmington