We gave ‘Missing’ posters a 21st century make-over – using AI, machine learning and behavioural science – to make them more engaging, impactful and effective. This included enhancing the images of the missing people to make them clearer, using AI to bring them life, as well as various design and language changes to make the posters more empowering, such as swapping ‘MISSING’ for ‘HELP FIND’.
Making The Missing Unmissable
Awards
Bronze Award
Integrated & Innovation
Best Use of Technology
Bronze Award
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
Shortlist
Print & Outdoor
Digital Screens
Details
Categories:
Country:
Year:
Credits
Client:
Missing People
Agency:
Creative Director:
Steve Hawthorne
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