Starting point: How do we showcase our diverse product range in an impactful way? Solution: With 4,592 individual subjects that refer to their respective locations. Each poster featured a different product. The subjects were created automatically through generative design. The result: All over the country, people were pleased (and rarely annoyed) that their town, neighbourhood or street was mentioned by name in an ad campaign.
Generative Posters
Awards
Member Club Gold Award
Print & Outdoor
Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
galaxus.ch
Agency:
Art Director:
Daniel Kobi
Chief Marketing Officer:
Martin Walthert
Copywriter:
The code
Severin Keller
Creative Director:
Flurin Spring
Designer:
Severin Keller
Sven Mathis
Media:
Gesine Gerlach
Programmer:
Severin Keller
Project Management:
Julia Dürr
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It’s so easy to be good
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