As our line “Skip the straw, support nature.” says, we invited McDonald’s clients to renounce using straws for their drinks to give nature a helping hand. We created 3 posters with soda cups missing their straws. “Climbing” these missing straws signaled by dotted lines, we drew local popular species. By doing so, we sent a strong message telling people that even if they might miss the convenience offered by straws, they will win something far more important.
Give up the straw, support nature.
Awards
Member Club Gold Award
Print & Outdoor
Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's
Agency:
Art Director:
Roberta Frincu
Client Service Director:
Irina Angelescu
Copywriter:
Alex Tocilescu
Creative Director:
Stefan Vasilachi
More Outdoor Works
-
Bronze Award Print & Outdoor Outdoor
The Zero Carbon Billboard
BBDO Dublin
-
Bronze Award Print & Outdoor OutdoorBronze Award Print & Outdoor Print AdvertisingBronze Award Design Graphic Communication
MINImalism
Serviceplan Germany
-
Bronze Award Print & Outdoor Outdoor
It’s so easy to be good
Kastner Frankfurt GmbH