To make Estonians take global warming more seriously, we had to bring the problem closer to home and localise the global issue. So Telia, one of the Baltic region’s largest telecom providers, created digital billboards that showed LIVE weather/temperature conditions based on the geographic coordinates of the billboard and compared it to the weather/temperature conditions 50 years ago, in the year 1970. The real-time data comparison served as the harshest reality check.
Global warming weather report
Awards
Member Club Gold Award
Print & Outdoor
Digital Screens
Details
Categories:
Country:
Year:
Credits
Client:
Telia
Agency:
Art Director:
Karen Poimu
Copywriter:
Liisa Kivirähk
Creative Director:
Siim Nikopensius
Anoorupa Bose
Project Manager:
Maris Teder
More Digital Screens Works
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Bronze Award Print & Outdoor Digital Screens
Fry January
Demner, Merlicek & Bergmann / DMB. / Vienna
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Silver Award Print & Outdoor Digital Screens
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N2 Creative OyAAMU Suomen Lasten SyöpäsäätiöInteractive Inuits Oy
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Gold Award Print & Outdoor Digital Screens
A British Original
MG OMDUncommon Creative Studio / London