We turned a graduation tradition into a powerful message about cyberbullying. Every school year, 14,000 students in Slovakia fall victim to cyberbullying through leaked intimate photos. To spotlight it, Telekom used a medium typical for Slovak students: a graduation board. We generated 14,000 intimate photos, symbolizing victims of leaked nudes, and turned them into the largest graduation board ever.
Graduates of Cyberbullying
Awards
Bronze Award
Brand Experience
New Use of Media
Bronze Award
Print & Outdoor
Special Outdoor
Details
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Slovak Telekom
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