illy shows women’s vital role in the coffee industry by posing the provocative question: How would the world of coffee look without women? The Half A Cup is the answer because, without women, we would have half of the coffee we drink every day. This unique cup serves as both a social experiment and a striking statement about women in coffee growing. The Half a Cup connects coffee lovers to illy’s commitment to close the gender gap through action.
HALF A CUP
Awards
Nomination
Design
Graphic Communication
Member Club Gold Award
Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
ILLY
Agency:
Account Director:
Chiara Mariotti
Agency Producer:
Alessandro Pancotti
Art Director:
Giulia Ricciardi
Client Service Director:
Emanuela Munafò
Copywriter:
Sofia Sasso
Creative Director:
Valentina Amenta
Angelo Ratti
Stefania Siani
Film Director:
Claudio Gallinella
Producer:
Giovanni Bedeschi
Diana Passoni
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