Geberit has been building shower toilets for 40 years. But most people don’t know what it’s for. So Geberit wanted to show the world that Geberit AquaClean cleans the butt with water. But that’s the thing about naked butts in advertising: they are censored and can’t even be uploaded on social media. With the “Handbutts” we found a visually surprising twist to show a butt cleaning – without actually showing it.
Handbutts
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Bronze Award
Film & Audio
Online Videos
Bronze Award
Print & Outdoor
Digital Screens
Details
Categories:
Country:
Year:
Credits
Client:
Geberit International AG
Agency:
Agency Producer:
Lea Rindlisbacher
Art Director:
Cedric Fuchs
Content Manager:
Selina Della Rossa
Copywriter:
Julis Staub
Creative Director:
Annette Häcki
Film Director:
Karine Welter
Graphics:
Jael Abderhalden
Aylin Friedrich
Head:
Margit Pfeifer
Marketing Communications Manager:
Susanne Wyss
Other:
Swen Morath
Anita Roll
Stephan Lanz
Corina Carabelli
Photographer:
Oliver Rust
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Bronze Award Print & Outdoor Digital Screens
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Demner, Merlicek & Bergmann / DMB. / Vienna
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Shortlist Interactive & Mobile Social Media Campaigns
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TBWA\Ireland / Dublin
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Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa