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Hang Your Rent

In 2018 Lisbon was trending, but with the tourism also came gentrification. In just 3 years the number of Airbnbs skyrocketed by 400%, putting pressure on rents that rose by 40%. To help the residents pay the increasingly high rents, Minipreço, a supermarket belonging to the DIA international group, created an out-of-home advertising network on their clotheslines, with all the profits going to the families living there.

Awards

Genius Loci Print & Outdoor Special Outdoor
Gold Award Print & Outdoor Special Outdoor
Silver Award Brand Experience New Use of Media
Member Club Gold Award Print & Outdoor Special Outdoor
Member Club Gold Award Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Dia Minipreço

Agency:

NOSSA

Agency Producer: André Mateus Inês Menezes
Art Director: Sávio Hatherly
Copywriter: André Afonso
Creative Director: Nuno Cardoso Rafael Pfaltzgraff
Photographer: Nuno Cardoso André Almeida

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