The creators of “Dolina” needed a new beer that would also be related to Atapuerca but that, in the words of the client, would feel more “rock & roll”.nThus, the brand “Hipótesis” was created inspired by the hypothetical and outlandish deaths that could have befallen “Miguelón”, the protagonist of “Dolina”. This look is more playful and colorful, wherein the illustration takes center stage.
Hipotesis
Awards
Nomination
Design & Craft
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Brebajes del norte
Agency:
Art Director:
Daniel Morales
Javier Euba
Copywriter:
Esther Morales
Creative Director:
Daniel Morales
Javier Euba
Designer:
Daniel Morales
Javier Euba
Illustrator:
Alex Ferreiro
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