Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. So! We invented a concept of packaging and encrypted a message about open art director vacancy on a label. After this we sent the case to the world’s largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. And when the packaging was published, the ad was understood only by our target audience.
How We Found our Art-Director
Awards
Member Club Gold Award
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
Jekyll&Hyde
Agency:
Agency Producer:
Elena Palamarchuk
Art Director:
Roman Kirichenko
Copywriter:
Mikhail Rakov
Creative Director:
Mikhail Rakov
Artiom Kostenko
Designer:
Nadezhda Kulakova
Film Director:
Mikhail Rakov
Illustrator:
Alex Avduevsky
Sound Designer:
Anton Wayer
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Nomination Promotions & New Media New Use of MediaNomination Film & Radio Radio Commercials
Theater Rigiblick Plays the News
FCB Zürich
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Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
Mortal Timeline
BBDO Russia Group
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Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
The RGB News
Geometry Global Romania