Task:rnTo emotionally charge IKEA’s new platform “Inspired by life” and prove it with IKEA’s extensive product range.rnIdea:rnFor everything in life, there’s a first time. Indeed life is full of first times. In these crucial moments, IKEA often plays the role of a trusted and supporting life companion.rnSolution:rnSeveral unique OoH placements displaying a whole life in form of IKEA products, since IKEA accompanies us throughout life and all the first times we experience.
IKEA – First’s
Awards
Silver Award
Print & Outdoor
Outdoor (including poster and billboard)
Bronze Award
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
IKEA Germany
Agency:
More Outdoor (including poster and billboard) Works
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Shortlist Print & Outdoor Special Outdoor
NO ONE MOVES SNOW LIKE GRISELDA
CYW / Madrid
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Shortlist Print & Outdoor Special Outdoor
Fall Trimming
INGO Zurich / Zurich
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Shortlist Print & Outdoor Outdoor (including poster and billboard)
Where Kids can be Kids
TBWA\Switzerland AG / Zürich