Become a Member

I’m In Your Hand

Tutorials as we know them are boring. So, we created “I’m In Your Hand”, the first tutorial video-album, with 5 songs and 5 videoclips, to highlight 5 Samsung functionalities. We released the album on the main music platforms and turned lyrics and songs into communication pieces. The videoclips were revealed one at a time on the project’s website and on social media, and the tutorials began being played live at concerts and on stages at festivals.

Awards

Silver Award Interactive & Mobile Interactive Campaigns
Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Silver Award Integrated & Innovation Branded Content
Bronze Award Interactive & Mobile Social Media Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

Samsung

Agency:

Uzina

Agency Producer: Carolina Pinheiro
Art Director: Pedro Barroso
Art Finisher: Edoardo Trave
Copywriter: Fernando Silva
Creative Director: Andreia Ribeiro
Designer: Sofia Brajal Pedro Barroso
Motion Designer: Joana Esteves
Other: Susana Albuquerque António Ataíde Gonçalo Motta
Photographer: Maria Rita
Production Company: Playground
Programmer: Liliana Guilherme

More Branded Content Works

View More