#ImStaying

This campaign highlights a highly relevant issue: “empty Spain”. However, it does so from a different perspective, using emotions. Starring real, local farmers, who claim their right to choose where to live, raise their children and grow their businesses. Under the hashtag #ImStaying, the campaign is an audiovisual manifesto where farmers explain why they choose to remain in the rural environment.

Awards

Nomination Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Member Club Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Credits

Contrapunto BBDO / BBDO Spain

Account Director: Lorena Landau
Account Executive: Aida Moreno
Account Supervisor: Ana Esther Martínez
Agency Producer: Gema Crespo Juanjo Ocio
Art Director: Antonio Castillo Alejandro Bardera
Copywriter: Lolo Ortega Millán Pérez
Creative Director: Carlos Jorge Gorka Fernández Iriso
Executive Producer: Susana Boix
Film Director: Félix Fernández de Castro
Photographer: Ricardo Miras
Post-production: Deluxe
Sound Designer: Grupo Mayalde Javier Calequi
Strategic Planner: Gonzalo Cerezo

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