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Insurance for all families

In the year 2021, thousands of protesters demonstrated against a law legalising same-sex marriage in Lithuania.nTo support the LGBTQ+ community, the life insurance company SB Draudimas created a new product: insurance for all families. In the eyes of the law, it enabled unmarried couples to officially become a family and feel secure.nThe new product was introduced with the slogan, “Insurance, which ensures the freedom of love”(orig.“Draudimas, kuris nedraudžia mylėti”)

Awards

Silver Award Integrated & Innovation Product / Service Innovation

Details

Categories:

Country:

Year:

Credits

Client:

SB Draudimas

Agency:

TRUTH.

Art Director: Kristina Makštutytė
Copywriter: Ana Luisa Monse
Creative Director: Kristina Makštutytė Ana Luisa Monse
Photographer: Kernius Pauliukonis

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