Jumpers, Fashion Icon:nWhen we discovered that a fashion designer was selling clothes with the Jumpers logo at exorbitant prices, we decided to take advantage and launch a clothing line all of their own: the Jumpers’ jumper, a sweater with a ridiculous design that we gave away in a prize draw for followers of the brand. It ended up becoming an icon that was coveted by all. And that’s how we turned a crisis into an opportunity…and a trend.
Jumper de Jumpers
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Grupo Apex – Aperitivos y Extrusionados, S.A.
Agency:
Agency Producer:
Alejandro Carrión
Analytical Director:
Martí Ibarz
Art Director:
Ariadna Castells
Copywriter:
Samuel Valiente
Creative Director:
Pita Gan
Nacho Hernández
Digital Account Director:
Marc Graells
Film Director:
Edgar Lledó
Head of Strategy:
Luis Conde
Media Director:
Malena Costa
Other:
Uri Fernández
Production Company:
Amigo Total
Production Director:
Rubens Pérez
Sound Designer:
Esteban Navarro
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