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Lakers Red

As a beer brewery, how do you underpin your sponsorship commitment to ice hockey fans when these fans are not allowed to enter the stadium because of Covid? We turned the ice hockey field the players fought and won on into the first ever beer created entirely from the melted water of an ice hockey rink. With this product innovation, Schützengarten Brewery created news in all the major off- and online titles in the country – and beyond.

Awards

Bronze Award Integrated & Innovation Product / Service Innovation

Details

Categories:

Country:

Year:

Credits

Client:

Brauerei Schützengarten AG / Lakers Sport AG

Agency:

Wunderman Thompson Switzerland AG

Agency Producer: Leonardo Sanfilippo
Art Director: Davide Schenker Cedric Fuchs Kevin Zysset
Chief Creative Officer: Swen Morath
Copywriter: Tobias Röben
Designer: Dany Boletas
Film Director: Sirah Nying Matthias Lahoda
Head of Marketing & Sales Sch\u00fctzengarten: Roger Tanner
Head of Sales & Marketing Lakers: Michael Bart
Illustrator: Jeremy Küng
Marketing & Communications Sch\u00fctzengarten: Nadin Buschor
Other: Samuel Wicki Sandro Tschuor

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