L’EAUNDRY is a fragrance laundry detergent, relaunched in early 2016. For the relaunch a new packaging was designed for sales in international duty-free shops and design outlets. Glamour was brought in to justify the premium price into what is normally the unsexy world of washing detergents. The design is based on classic perfume packaging, with a fashionable colour-scheme to distinguish the three different scents.
L’EAUNDRY “Fragrance Laundry Detergent”
Awards
Gold Award
Design & Craft
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
T.D.G. Vertriebs
Agency:
Copywriter:
Lorenz Ritter
Executive Creative Director:
Sascha Hanke
Marketing Manager:
Shari Linthe
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