People associate Lemonaid products with a lot of good things. Values that one likes to adorn oneself with. That’s what Lidl thought, too. In the summer of 2018, Lidl simply launched a copy of Lemonaid on the market. Same look – completely different ingredients. No organic, no fair trade, instead lots of sugar, colorings and acidifiers. And the main ingredient was still missing: the good cause. An appeal to morality and custom is needed.
Lemonaid #lidlklontdich
Awards
Member Club Gold Award
Integration & Innovation
Social Responsibility Campaigns
Member Club Gold Award
Integration & Innovation
Content Ideas
Details
Categories:
Country:
Year:
Credits
Client:
Lemonaid Beverages GmbH
Agency:
Account Management:
Iris Rath
Art Director:
Janina Behlert
Selina Spieß
Copywriter:
Jannik Inhoff
Creative Director:
Stefan Setzkorn
Anne Katrin Trybek
PR Agency:
Markus Mayr
Ludmilla Horn
More Content Ideas Works
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Nomination Integration & Innovation Content Ideas
#First Concert
ACHTUNG! / WeFilm Blyde
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Nomination Integration & Innovation Content Ideas
Kvartirovedenie
Instinct (BBDO Group)
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Silver Award Integration & Innovation Content Ideas
A Childs Soul Is Fragile
GREAT Werbung & Design