Let your home breathe

We spend 90% of our time indoors. Yet most homes have poor indoor air quality. The effects – increased risk of asthma and migraines, poisoning from household chemicals, and so on. The solution is simple – good windows with good ventilation. That’s where VELUX comes in. Our campaign ”Let your home breathe!” was created to raise awareness about a problem that no one really knew about. To strengthen the message, we created special OOHs wrapped in plastic.

Awards

Member Club Gold Award Print & Outdoor Special Outdoor

Details

Credits

McCANN Riga

Art Director: Dimitry Pavlov
Copywriter: Marts Pujats
Creative Director: Sin Popena
Strategist: Armands Evertovskis
Strategy Director: Janis Petersons

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