The branding agency KMS TEAM developed the interactive ‘LICHTGESTALTEN’ installation to celebrate its 30th jubilee.. The application takes a picture of the guest who uses intuitive gestures to design his image: There are over eight billion ways to combine the portrait with colours, typography and stylistic elements. The unique poster motifs were printed as a DIN A0 poster and shared via social media. ‘LICHTGESTALTEN’ was also featured as a microsite and an app for iOS and Android.
LICHTGESTALTEN
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Credits
Client:
KMS TEAM
Agency:
Agency Producer:
Christina Baur
Creative Director:
Markus Sauer
Patrick Märki
Sascha Zolnai
More Any Other Works
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Daily Experiment
Saatchi & Saatchi Ukraine
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Nomination Design & Craft Any Other
Radwende
Scholz & Volkmer
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Nomination Design & Craft Any Other
MINISCHIRN – A Play And Learning Trail For Children
Atelier Markgraph