Every day, two kids in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance to survive. The best donors are under the age of 30 because they are typically healthy – but not enough people are coming forward. The first lolly – the Life Lolli – that can save lives was created to prompt this crucial audience. This tasty, heart-shaped lollipop comes with a swab instead of a stick to collect DNA – perfect for social media.
Life Lolli
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Silver Award
Design
Any Other
Silver Award
Brand Experience
PR / Events
Silver Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Nomination
Brand Experience
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
KMSZ (Bone Marrow Donation Center)
Agency:
Account Executive:
Clara Wesemeyer
Agency Producer:
Steffen Gentis
Norbert Henning
Art Director:
Ann-Catrin Bloemer
Jan Schulz
Julia Kinast
Chief Creative Officer:
Till Diestel
Client Service Director:
Marei Wilke
Copywriter:
Christian Korntheuer
Marie-Therès Schwingeler
Jan-Philipp Michalik
Creative Director:
Andy Wyeth
Veikko Hille
Kristoffer Heilemann
Designer:
Miguel Chordá
Director of Photography:
Alexander Link
Film Director:
Lara Elmenhorst
Niklas Lemburg
Head of Planning:
Ralf Sieke
Programmer:
Marta Zlatewa
Martin Boeing-Messing
Project Manager:
Patrick Heinz
Sound Designer:
Timo Kockmeyer
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