Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand counted on for superior protection, wanted to change that. To champion girls’ confidence, they needed to get to the heart of the issue. Their idea was to take the common expression ‘like a girl’, which contributes to undermining confidence, and make it mean amazing things.
#LikeAGirl
Awards
Grand Prix
Film & Radio
Corporate Video/TV
Gold Award
Integration & Innovation
Creative Strategy
Gold Award
Integration & Innovation
Content Ideas
Gold Award
Interactive & Mobile
Digital Content
Gold Award
Film & Radio
Any Other
Gold Award
Film & Radio
Corporate Video/TV
Silver Award
Interactive & Mobile
Online Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Procter and Gamble
Agency:
Agency Producer:
Adine Becker
Art Director:
Hmi Hmi Gibbs
Nick Bygraves
Copywriter:
AJ Hassan
Angel Capobianco
Creative Director:
Judy John
Becky Swanson
Milos Obradovic
Digital Planner:
Laura Jones
Film Director:
Lauren Greenfield
More Any Other Works
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Nomination Integration & Innovation Content Ideas
#First Concert
ACHTUNG! / WeFilm Blyde
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Nomination Integration & Innovation Content Ideas
Kvartirovedenie
Instinct (BBDO Group)
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Nomination Interactive & Mobile Digital Content
Two Lives
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