The IKEA catalogue is not just a catalogue. With over 220 Million copies, translated into 34 languages and published in 44 countries, it could be viewed as the most distributed book of our time. We asked Germany’s most popular and influential literary critic, Hellmuth Karasek, to deliver the first serious review of this important piece of literature. His critical analysis may be the first occasion where Goethe, Freud and side tables are mentioned in short succession.
Literary critic reviews IKEA catalogue
Awards
Silver Award
Interactive & Mobile
Online Advertising
Silver Award
Promotions & New Media
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
IKEA Schweiz AG
Agency:
Account Supervisor:
Yves Rückert
Art Director:
Luca Schneider
CCO:
Livio Dainese
Copywriter:
Wolfgang Bark
Creative Director:
Michael Schmidt
Caspar Heuss
ECD:
Fernando Pérez
Film Director:
Sascha Kuznia
Managing Director:
Petra Dreyfus
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BBDO Berlin