The bits at the bottom from the start:nWhen you get to the end of something you savour it more, precisely because you know it’s finishing. With this insight in mind, we launched “The bits at the bottom of Jumpers”, a product containing nothing but the dust left at the bottom of a packet of Jumpers. To spread the word, we created a launch piece that was a nod towards the typical impatience of generation Z, through endless scrolling.
Lo del final de Jumpers
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Details
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Year:
Credits
Client:
Grupo Apex – Aperitivos y Extrusionados, S.A.
Agency:
Agency Producer:
Xavi Saborit
Analytical Director:
Martí Ibarz
Art Director:
Ariadna Castells
Copywriter:
Samuel Valiente
Joan Joan Tremoleda
Alejandra Serna
Creative Director:
Nacho Hernández
Digital Account Director:
Marc Graells
Film Director:
Edgar Lledó
Graphics:
Antonio Ramírez
Head of Strategy:
Luis Conde
Media Director:
Malena Costa
Other:
Uri Fernández
Production Director:
Rubens Pérez
Sound Designer:
Idea Sonora
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