Long COVID Mode

Long COVID Europe created Long COVID Mode, translating 20 common symptoms into popular games like Elden Ring, Minecraft, and The Witcher 3. Players could experience these symptoms through their characters. Influential Challenge Runners worldwide took on the mode, seeing it as a new difficulty to test their skills, while educating millions of viewers about the realities of Long COVID.

Awards

Bronze Award Brand Experience PR / Events
Shortlist Integrated & Innovation Best Use of Technology
Shortlist Integrated & Innovation Best Use of Data
Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Shortlist Interactive & Mobile Any Other

Credits

SAINT ELMO'S GERMANY / Munich

Art Director: Silvia Raquel Vega Bellido
Creative Director: Dennis Fritz

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