Magic Tape by Scotch is an adhesive tape that makes tears in paper magically disappear. This advantage of Magic Tape was demonstrated with packaging that was actually a magic trick itself: it made the tape inside disappear. This illusion of an empty box was created by a specially designed ultra-thin mirror tilted to just the right angle that allowed the tape to be invisibly stowed. The packaging innovation was a such a success that it sold out within weeks.
Magic Tape
Awards
Gold Award
Design & Craft
Packaging
Nomination
Promotions & New Media
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
3M Deutschland
Agency:
Account Manager:
Daniel Priess
Agency Producer:
Bey-Bey Chen-Rönz
Art Director:
Zillah Beese
Copywriter:
Tim Bozek
Creative Director:
Alexander Hesslein
Marc Hässicke
Rolf Leger
Director of Photography:
Jan Prahl
Executive Producer:
Thorne Mutert
Film Director:
Johannes Schröder
Final Artwork:
Mareike Dörries
Production Manager:
Martin Lühe
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