UEFA Euro 2016. The perfect opportunity for a brand to present itself if it’s an official sponsor. BURGER KING wasn’t. So it needed a football-crazy idea. Like the holy turf on which Germany became European Champion in 1996 to cultivate ingredients for 96 special Whopper sandwiches on it. An online film kicked off the campaign that immediately went viral, thrilling even former Euro-heroes. Finally 96 lucky winners were able to taste the winning -spirit.
Mannschafts-Whopper
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Nomination
Film & Radio
Online/Viral Videos
Nomination
Integration & Innovation
Integrated Campaigns
Nomination
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:
Credits
Client:
Burger King Deutschland
Agency:
Agency Producer:
Anka Gerbes
Sibylle Krafft von Dellmensingen
Art Director:
Justus von Engelhardt
Boris Noll
Tobias Lehment
Copywriter:
Matthias Hardt
Claudius Sperling
Creative Director:
Jakob Eckstein
Tobias Ahrens
Matthias Preuß
Director of Photography:
Casey Campbell
Film Director:
Tobias Perse
Media Agency:
Vizeum Deutschland GmbH
Wiesbaden
Production Company:
BIGFISH Filmproduktion GmbH
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