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McDonald’s Swimsuits

Rather than wait until the ban on plastic drinking straws was in force, McDonald’s took action to send a message of responsibility before the summer. Replacing plastic drinking straws with sustainable paper ones had to be initiated early to convey McDonald’s as responsible. Getting a major brand to commit to such an innovation-driven idea is a major challenge.

Awards

Bronze Award Brand Experience Promotions

Details

Categories:

Country:

Year:

Credits

Client:

McDonald's Österreich

Agency:

Virtue Austria GmbH

Account Director: Marcus Opitz
Account Manager: Clemens Brückner
Agency Producer: Annina Bottesch
Art Director: Stefan Hundlinger
Copywriter: Anton Kürschner Teresa Karin Petzold
Creative Director: Matthias Piskernik
Designer: Stefan Hundlinger Viktoria Bierbaumer
Director of Photography: Matthias Katkowski
Editing: Evelyne Adeyinka
Executive Creative Director: Dian Warsosumarto
Film Director: Matthias Katkowski
Graphics: Stefan Hundlinger Viktoria Bierbaumer
Photographer: Kurt Prinz
Post-Production Coordinator: Martin Stahl
Social Media: Stephanie Schüller

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