“In an overcrowded candy market, Fisherman’s Friend decided to conquer a different one: the fish market.rn3 iconic vendors—local heroes and TikTok stars—became our ambassadors, using their extra-strong voices and humor to spread the word.rnThey challenged each other both on the field—handing out candies in real fish markets—and on TikTok, engaging their fanbases.rnIn hours, the activation went viral: thousands of interactions, over 17k new followers and sales on the rise.
Fisherman’s Market Friends
Awards
Gold Award
Interactive & Mobile
Influencer Marketing
Silver Award
Brand Experience
Creative Effectiveness
Details
Categories:
Country:
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Credits
Client:
Fisherman's Friend
Agency:
More Creative Effectiveness Works
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Shortlist Interactive & Mobile Influencer Marketing
McDonald’s – TheVR’s Famous Order
feat. / Budapest
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Gold Award Interactive & Mobile Social Media CampaignsGold Award Interactive & Mobile Influencer Marketing
AUTfluencer
Wien Nord ServiceplanBlautöne
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Shortlist Brand Experience Creative Effectiveness
The Chicken McNugget of Love
TBWA\Switzerland AG / Zürich