Mein Kampf – against racism

Hitler’s propaganda book “Mein Kampf“ (My Struggle) can be published once again in Germany after its 70-year copyright expired – while new right-wing extremism grows. “Gesicht Zeigen! An NGO encouraging people to stand against racism“ fights back – with a book: “Mein Kampf – against racism”! By taking the same title, type & layout as the original, we created a counterbook featuring 11 courageous strugglers against racism and made it the relevant topic across society.

Awards

Grand Prix Integration & Innovation Content Ideas
Gold Award Integration & Innovation Content Ideas
Silver Award Integration & Innovation Integrated Campaigns
Nomination Print & Outdoor Poster Advertising
Nomination Print & Outdoor Magazine & Trade Advertising

Credits

Ogilvy Germany

Account Management: Carsten Kaiser Stephen Kimpel Patricia Podewin Iskra Velichkova Samet Akti
Art Buying: Martina Diederichs
Art Director: Joschka Wolf Collja Lorig Michael Mogk Matthias Bauer Philipp Bertisch Andreas Richter Stephan Westerwelle
Chief Creative Officer: Stephan Vogel
Copy Editing: Lutz Meier
Copywriter: Anke Roell Janne Sachse
Creative Director: Björn Kernspeckt Stese Wagner Sebastian Kraus Daniela Schmidt
Editor: Katja Fischer
Executive Creative Director: Birgit van den Valentyn Tim Stübane
Film Director: Florian Baeker
Music & Sound: Kris Steininger
Photographer: Dominik Thomas Butzmann
Press Post Production: Simon Geis
Programmer: Robert Georgi
Public Relations: Barbara Stang Anna-Karina Berels Anna-Lena Daniels Laura Kolb Julia Steckel Claus-Martin Carlsberg
Publisher: Christian Strasser

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