Consumers want to know exactly what they are buying and consuming. Often the only way to find out everything about a product is by online research. Migros, Switzerland’s largest retailer has radically simplified this process: the Discover app transforms each product into its own communication channel. Migros uses image recognition and augmented reality to identify products via the packaging and make them interactive.
Migros Discover: Ask the product
Awards
Nomination
Interactive & Mobile
Mobile Apps
Details
Categories:
Country:
Year:
Credits
Client:
Migros
Agency:
Art Director:
Thomas Bosson
Consultant:
Joas Landis
Ebbe Lindberg
Creative Director:
Swen Morath
Markus Gut
Programmer:
Dominik Dürst
Jose Ignacio Diaz Ordonez
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