Minus 33%

Our grandmothers taught us not to play with our food. It seems we didn’t listen. It’s estimated that we discard up to one third of all food produce, while one in eight people suffers from malnutrition. If these statistics aren’t explicit enough, Natureta, a reputable food company, cooked up something a little different. On World Food Day, this limited series of promotional products was created. With 33% less content. For the same price.

Awards

Nomination Promotions & New Media Promotions
Nomination Integration & Innovation Integrated Campaigns
Member Club Gold Award Integration & Innovation Integrated Campaigns
Member Club Gold Award Promotions & New Media Promotions

Details

Credits

BPCS

Account Assistant: Anja Čelik
Account Director: Arin Čebokli
Art Director: Gregor Čeferin
Brand Manager: Staša Tunja Bojičić
Client Service Director: Milan Slana
Copywriter: Miha Bevc Tjaša Podojstršek
Creative Director: Miha Bevc
Designer: Gregor Čeferin Milko Pečanič
Managing Director: Ksenija Jankovič Banovšek

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