More than 30% of non-disabled drivers in Russia ignore signs for parking spaces reserved for people with disabilities. Dislife turned normal parking signs into hologram projections of real disabled people, in underground parking shopping malls and business centres in Moscow. Whenever a non-disabled driver tried to take a disabled person’s parking space, the hologram was projected as a discouragement.
More Than A Sign
Awards
Nomination
Promotions & New Media
Ambient Media
Details
Categories:
Country:
Year:
Credits
Client:
Dislife
Agency:
Art Director:
Artem Goncharov
Client Service Director:
Andrey Pavlov
Copywriter:
Nikita Bocharov
Creative Director:
Jaime Mandelbaum
Marco Cremona
Luis Tauffer
Federico Fanti
Designer:
Polina Krasnova
Head of Client Service Department:
Daria Trubetskaya
Production Company:
Adservice /Rodnya
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