With over 20 million visitors, St. Pauli, is one of Germany’s most famous party districts. Urinatig in public is locally considered a huge problem. It ruins the district’s image and pisses off local residents. So a very direct solution was found to the problem of people who pee against these walls. A super-hydrophobic coating was applied to highly frequented walls. The coating is so water-repellent that urine splashes back.
St. Pauli Peeback
Awards
Nomination
Promotions & New Media
Ambient Media
Details
Categories:
Country:
Year:
Credits
Client:
IG St. Pauli / BID Reeperbahn+
Agency:
Account Management:
Nicole Grupski
Art Director:
Felipe Franco
Copywriter:
Philipp Hentges
Creative Director:
Timm Weber
Felipe Franco
Philipp Hentges
Designer:
Axel Halasz
Executive Producer:
Oliver Hack
Film Director:
Alexander Steinhoff
Max Kempe
Producer:
Susan Barenberg
Sound Designer:
Hannes Hönemann
More Ambient Media Works
-
Nomination Promotions & New Media Ambient Media
More Than A Sign
Young & Rubicam Russia
-
Nomination Promotions & New Media Ambient Media
The Dancing Traffic Light
BBDO Berlin
-
Silver Award Promotions & New Media Ambient MediaSilver Award Interactive & Mobile Websites
AbortionTravel
DDB Spain