Smart has a mission: to find new solutions for urban problems. Rather than just communicate this, it also had to be proven. Because cross-walks are the most dangerous spots in the city, the agency conducted an urban experiment to test the traffic lights where everybody likes to wait, with a dancing red traffic light figure. Passers-by could slip into the role of the red man. Their movements were brought to the traffic lights in real-time. The result was that 81% more people waited.
The Dancing Traffic Light
Awards
Nomination
Promotions & New Media
Ambient Media
Details
Categories:
Country:
Year:
Credits
Client:
Daimler, smart/MM
Agency:
Agency Producer:
Alexander Geier
Art Director:
Daniel Schweinzer
Chief Production Officer:
Steffen Gentis
Copywriter:
Lukas Liske
Creative Director:
Lukas Liske
Daniel Schweinzer
Creative Managing Director:
Jan Harbeck
David Mously
Director of Photography:
Nikolai von Graevenitz
Executive Creative Officer:
Ton Hollander
Film Director:
Marten Persiel
Illustrator:
Daniel Schweinzer
Post-production:
Candy Mountain
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