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Motherland Pride

We hacked the tallest European statue, the iconic Motherland Monument, with the help of drones by attaching a huge rainbow flag to its sword in real-time. The statue’s symbolism was transformed – from the protection of Soviet values to human rights protection and raising awareness on gender equality.

Awards

European Star-Johannes Newrkla Print & Outdoor Outdoor
Gold Award Print & Outdoor Print & Outdoor for Non-profit/Public Service/NGO
Gold Award Brand Experience Live Stunts Brand Activation
Gold Award Brand Experience PR / Events
Gold Award Print & Outdoor Outdoor
Gold Award Print & Outdoor Special Outdoor

Details

Categories:

Country:

Year:

Credits

Client:

KyivPride

Agency:

Saatchi & Saatchi Ukraine

Creative Director: Sergiy Biloshytskiy
Designer: Kostya Baranovskyi
Dronarium: Ruslan Bieliaiev Victor Prokopchuk
KyivPride: Oksana Solonska Ruslana Panukhnyk
Managing Director: Tetiana Slivko
Other: Jorg Riommi Kosta Schneider Tetiana Slivko Olena Orlovska

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