To draw attention to a world free of prejudice, this project brought together Musa brewery and Queer Lisboa to create the Festival’s official beer. This beer is unique: its label disappears by wiping it off with just a finger. Various printing techniques were combined by placing the bottle on top of the typography and then photographing the composition to create a more artisanal effect in keeping the spirit of the brand and the campaign.
Musa – No Labels ”tolerância”
Awards
Nomination
Integration & Innovation
Integrated Campaigns
Nomination
Graphic Design
Graphic Communication
Member Club Gold Award
Graphic Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
MUSA
Agency:
Account Executive:
Margarida Forte
Filipe Macedo
Agency Producer:
Filipe Brito
Art Director:
André Martins
Chief Strategy Officer:
Lluís Serra Pla
Copywriter:
Fábio Loureiro
Ricardo Fonseca
Creative Director:
Luiz Medeiros
Pedro Ribeiro
Nuno Trafaria
Nuno Peixoto
Creative Strategist:
Ricardo Fonseca
Designer:
Ruben Mangorrinha
Film Director:
Hugo Lage
Graphics:
António Franca
Illustrator:
André Martins
Photographer:
Ivo Cordeiro
Programmer:
Tiago Garcia
Sérgio Ribeiro
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Miami Ad School Europe (Hamburg)
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Nomination Integration & Innovation Integrated Campaigns
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MADE BY VACULIK
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Integrated CampaignsNomination Film & Radio TV Commercials
B:Dark
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