Balconies and windows were turned in an unexpected media never seen before in Italy and the real laundry of Italian people (cleaned by ACE for real) into the only testimonial of the OOH campaign. With a minimum budget we achieved a maximum impact. And this multi-subject campaign was able to tell the brand’s story in a realistic and natural way, arousing the interest of passers-by, influencers and the press, who renamed the billboard “the open-air paintings of Naples”.
My Famous Bucato
Awards
Silver Award
Print & Outdoor
Special Outdoor
Bronze Award
Brand Experience
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
ACE
Agency:
More New Use of Media Works
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Shortlist Print & Outdoor Special Outdoor
NO ONE MOVES SNOW LIKE GRISELDA
CYW / Madrid
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Shortlist Print & Outdoor Special Outdoor
Fall Trimming
INGO Zurich / Zurich
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Bronze Award Print & Outdoor Special Outdoor
Don’t grill yourself, you’re not a Whopper®
Zaraguza CZ / PragueWavemaker / Prague