We developed an intelligent bot to confront influencers and celebrities with their travel behavior. rnThe myclimate Carbon Tracker scans air travel based on instagram location markers. From the identified routes it generates social media comments and the first influencer CO2 ranking.rnSo it confronts the influencers directly with their CO2 emissions and also makes their followers aware of the dirty side of traveling.
myclimate Carbon Tracker
Awards
Silver Award
Integrated & Innovation
Best Use of Data
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Foundation myclimate
Agency:
Creative Director:
Arne Stach
Nicolas Linde
More Best Use of Data Works
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Shortlist Interactive & Mobile Social Media Campaigns
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Fabula Rud Pedersen Group / Vilnius
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Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
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Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa