To create hype around the new collection of NMD sneakers and popularize its unique silhouette among the target audience, a whole city was made to look 24/7 for 10 days. The sneakers were hid in different spots around Moscow and live streamed until someone found the pair. The lucky finder got a pair for free. As soon as one pair was found the next spot appeared.
NMD_Live
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Nomination
Interactive & Mobile
Online Advertising
Nomination
Promotions & New Media
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
adidas Originals
Agency:
Agency Producer:
Peter Fomichev
Katya Kovaleva
Art Director:
Michael Grigorovich
Nikita Shipov
Creative Director:
Aleksander Zavatskyi
Live Broadcast Execution:
Planetpics
Production Company:
Bakehouse Production
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