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No Need to Fly – Around the World in Germany

72% of Germans take expensive flights to spend their holidays abroad. A simple side-by-side comparison proved they could get the same experience with German Rail. The screen shows international travel destinations and compares them with look-alike destinations in Germany – reachable by train for just €19. To give the idea more relevance on social media, data and technology were used to build the first real-time social media price comparison on Facebook.

Awards

Gold Award Interactive & Mobile Social Media Campaigns
Silver Award Print & Outdoor Magazine & Trade Advertising
Silver Award Interactive & Mobile Any Other
Silver Award Promotions & New Media Promotions
Nomination Print & Outdoor Poster Advertising
Nomination Integration & Innovation Integrated Campaigns
Nomination Integration & Innovation Best Use of Technology
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Any Other
Member Club Gold Award Promotions & New Media Promotions
Member Club Gold Award Integration & Innovation Integrated Campaigns
Member Club Gold Award Integration & Innovation Best Use of Technology

Details

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Credits

Client:

Deutsche Bahn

Agency:

Ogilvy Germany

Account Management: Sandra Nowak Roland Stauber Florian Bader
Agency Producer: Mike Krosman Martin Diebel Erin Butler Alex Pfaff
Art Director: Sinya Horwedel Hendrik Frey Axel Tagg
Artbuyer: Magdalena Bulle
CCO: Bjoern Bremer
Contextual Video Plattform – Spirable: Mikel Regulez Paul Brown
Copywriter: Francesca Pinheiro Sinya Horwedel Peter Römmelt Holger Schupp
Creative Chairman: Dr. Stephan Vogel Stephan Vogel
Creative Director: Peter Römmelt Simon Oppmann
Designer: Inessa Babkovich Sinya Horwedel Karina Dunayevska Lea Theismann
Director of Photography: Felix Kayser Carlos Lima Mike Mareen Matthias Eckert Marco Bottigelli
Picture Editing: Sinya Horwedel Joachim Becker
Production Company: Axel Pfaff
Programmer: Vasily Tsykin

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