Because many pet owners deny their pets are overweight the message in this film takes a non-confrontational approach. Using gentle humour the film shows overweight pets struggling around the home before posing the simple question, ‘Not in the shape they used to be?’. Then comes an invitation, ‘Start their 10 week turnaround’. The final part of the message is a url where pet owners were able to sign up for a trial of Perfect Weight pet food.
Not In The Shape They Used To Be
Awards
Nomination
Interactive & Mobile
Online Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Hill's Pet Nutrition
Agency:
Art Director:
Marek Farkas
Copywriter:
Mary Beth Hlavsa
Creative Director:
Ken Trevor
Peter Karvinen
Director of Photography:
Petr Bednar
Editor:
Marek Opatrny
Film Director:
Vladimir Jedlicka
Global Executive Creative Director:
Arlo Oviatt
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