The Arge Trödlerladen as a social initiative in Linz creates employment for homeless people and offers cheap goods for socially disadvantaged people. In order to raise awareness for these fates and to support the Arge store with a donation campaign 180 inconspicuous objects from the store were cataloged, given a vacuum packaging and sent to customers of Heidlmair Kommunikation with the call to visit an online store where 10 opaque premium objects were offered for sale.
Objects by Arge
Awards
Silver Award
Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
Arge für Obdachlose
Agency:
Art Director:
James Rogers
André Mayr
Copywriter:
Isabella Diessl
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