By killing the Disney+ community manager, we turned Disney+ Spain’s social media channels into an interactive game of investigation. With the series’ illustrator, we transformed its IG feed into a building, the scene of a crime, filled with interactive clues: users had to write emails, search a channel on TikTok, phone a Spanish comedienne… even influencers were part of the plot! On Twitter, we did a takeover with the protagonists: a podcast with their Spanish dubbers.
Only Murders on Disney+
Awards
Silver Award
Interactive & Mobile
Interactive Campaigns
Bronze Award
Brand Experience
New Use of Media
Bronze Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Disney+ Spain
Agency:
More Interactive Campaigns Works
-
Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
-
Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa
-
Shortlist Interactive & Mobile Social Media Campaigns
Stalker Challenge
Fabula Rud Pedersen Group / Vilnius